Drink Responsibly. Drive Responsibly.

This responsibility message encourages everyone to drink responsibly and drive responsibly. It recognizes the millions of Americans who responsibly consume adult beverages at a tavern, a restaurant, or a friend’s house, and the drunk driving laws of the country.


We Don’t Serve Teens

The “We Don’t Serve Teens” public education campaign raises awareness about preventing teenagers from getting access to alcohol; and promotes compliance with the legal drinking age.


Civil Penalty Programs

The Civil Penalty concept for fighting underage access to alcohol is an innovative approach that empowers beverage retailers to take an even more active role in preventing underage access to alcohol.


Responsible Hospitality Institute

The Responsible Hospitality Institute is a central clearinghouse and facilitator of national, state and local networks seeking to create a safe and vibrant nighttime economy.


Responsible Retailing Forum

The Responsible Retailing Forum brings together public and private stakeholders; regulatory and enforcement agencies; attorneys general; public health agencies and advocates; retailers and their associations; distributors and producers; and researchers—in order to (1) identify and promulgate Best Practices to prevent underage sales of age-restricted products; and (2) examine the impacts of RR policies from the diverse perspectives of these different stakeholders.